INNOVA SPORT

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Privacy Policy

‌Effective Date: September 23, 2026‌

This Privacy Policy applies to all users of the www.innovasportmex.com website, operated by ‌INNOVA SPORT S.A. DE C.V.‌ (hereinafter referred to as “we”, “us”, or “our”). We are committed to protecting the personal information and privacy rights of every customer who interacts with our portable fitness tools e-commerce platform, in full compliance with Mexico’s Ley de Protección de Datos Personales and all applicable global data protection regulations, including but not limited to the EU General Data Protection Regulation (GDPR) and global best practices for e-commerce data privacy. By accessing, browsing, or making purchases on our website, you acknowledge that you have read, understood, and agree to the terms outlined in this Privacy Policy.

1. About Us & Our Platform Overview

INNOVA SPORT S.A. DE C.V. is a dedicated fitness gear hub based in Mexico, with more than 6 years of industry experience serving over 48,000 happy clients across the country and internationally. We offer a curated catalog of 320+ compact, durable fitness tools designed to fit seamlessly into your daily routine, home workouts, and on-the-go training schedules. Our product range includes portable resistance bands, lightweight yoga blocks, and a full line of small workout accessories built for consistent, effective fitness gains, with a 96.4% customer satisfaction rate that reflects our commitment to quality and user-centric service.

Our contact details for all privacy-related inquiries are as follows:

  • Official Website: www.innovasportmex.com
  • Registered Business Name: INNOVA SPORT S.A. DE C.V.
  • Contact Email: [email protected]
  • Physical Address: Av. Humberto Lobo 540 A, Col. Del Valle, San Pedro Garza García, Nuevo León, 66220, Mexico
  • Contact Telephone Number: +52 81 8378 1295

We have built our platform on the core promise that your personal data will never be misused, over-collected, or shared without your explicit, informed consent. This policy details exactly how we collect, process, store, protect, and manage your personal information across every stage of your interaction with our website.

2. Scope of This Privacy Policy

This Privacy Policy applies to all personal information processing activities that take place on our official website, including data collected when you browse our product catalog, create a user account, place an order for our fitness gear, sign up for our marketing newsletter, submit customer support feedback, participate in our promotional activities, or use any other feature or service hosted on www.innovasportmex.com.

This policy does ‌not‌ apply to external third-party websites that are linked from our platform for your convenience, including but not limited to third-party payment gateways, logistics provider portals, or social media profile links. We encourage you to review the privacy policies of these external sites independently, as we do not control their data processing practices and assume no liability for the policies or actions of these third-party platforms.

3. Personal Information We Collect

We strictly adhere to the legal, lawful, necessary, and transparent data processing principles, and only collect the minimum volume of personal information that is absolutely required to deliver our fitness gear services to you. We never over-collect data that is not directly related to fulfilling your order, improving your user experience, or fulfilling our legal regulatory obligations. The categories of personal information we may collect are divided into three primary groups:

3.1 Information You Voluntarily Provide to Us

This refers to all data that you actively submit to our platform during your use of our services, including but not limited to:

  • Account registration information: Your chosen username, nickname, account password, and basic profile preferences you set after creating a user profile
  • Contact and identity information: Your full legal name, valid email address, active mobile phone number, residential or delivery address, and any other contact details you provide when placing an order or contacting our support team
  • Payment transaction information: Billing address, payment card or digital wallet details, and full transaction records related to your purchases of resistance bands, yoga blocks, or other fitness products from our store
  • User-generated content: Product reviews, workout feedback, messages you send to our customer support team, entries you submit for our community fitness challenges, and any other information you choose to share with us when interacting with our platform
  • Voluntary preference data: Fitness routine details, workout goals, or product style preferences you share to help us recommend the most suitable compact fitness tools for your personal needs

3.2 Information We Automatically Collect When You Use Our Platform

When you browse or interact with our www.innovasportmex.com website, our systems automatically collect non-intrusive technical information to help us maintain platform stability, optimize user experience, and protect against security threats. This data includes:

  • Device information: Your device model, operating system version, browser type, browser plugin settings, screen resolution, and other technical hardware details of the device you use to access our site
  • Access log data: Exact time you visited our platform, duration of each browsing session, pages you viewed on our product catalog, search keywords you entered, click stream behavior, IP address, and geographic region of your network connection
  • Cookie and similar tracking technology data: We use standard Cookie technology to store small preference files on your local device to remember your selected language, saved shopping cart contents, and favorite product lists, so you do not need to re-enter the same information every time you return to our website. We will clearly display a consent notification on your first visit to our site, and you can adjust your Cookie permission settings at any time through your browser configuration, though disabling some essential Cookies may affect the normal functionality of the shopping cart and checkout process.

3.3 Information We May Receive From Trusted Third Parties

In limited circumstances, we may supplement your existing profile data with information obtained from verified, legally compliant third parties, only if you have given separate explicit consent for this data transfer, or when this data sharing is required by local regulations. These trusted third parties include:

  • Authorized payment service providers, who share limited payment verification data to confirm that your transaction is legitimate and to prevent fraudulent purchase activities
  • Certified logistics and shipping partners, who share delivery status updates, delivery confirmation information, and corrected address details to ensure your fitness gear order is delivered to you accurately and on schedule
  • Identity verification service providers, who share limited validation data to confirm account ownership and prevent unauthorized access to user accounts.

4. How We Use Your Personal Information

Every instance of your personal data processing follows a clear, pre-stated legitimate purpose, and we will never use your information for any undisclosed, secondary use that exceeds the scope you originally agreed to. The core purposes for which we process your personal information are:

  1. ‌To provide core e-commerce services to you‌: We use your contact, address, and payment information to process your orders, arrange product shipping, send order confirmation updates, process return and exchange requests, and deliver any after-sales support you may need for your purchased fitness tools. This processing is the fundamental legal basis for fulfilling our sales contract with you.
  2. ‌To continuously optimize and improve our platform and products‌: We analyze aggregated, anonymized browsing and purchase behavior data to identify which of our compact fitness tools are most popular, optimize our website page loading speed, adjust our product catalog to match user demand, and refine our workout product descriptions to be more clear and helpful for our customers.
  3. ‌To ensure platform and user account security‌: We process device and access log data to detect, prevent, and block fraudulent account access, payment fraud, malicious cyber attacks, and other abnormal activities that may harm the safety of our platform or your personal data. This processing is based on our legitimate interest to maintain a stable, secure shopping environment for all users.
  4. ‌To send you optional service and marketing notifications‌: If you have given explicit, separate opt-in consent, we will send you email updates about new product launches, exclusive limited-time discounts on portable workout tools, fitness tip content curated by our team of fitness enthusiasts, and invitations to our community events. You can unsubscribe from all non-essential marketing communications at any time with one click, through the unsubscribe link included in every marketing email, or by sending a simple request to our contact email [email protected].
  5. ‌To comply with all applicable legal and regulatory obligations‌: We process your transaction and personal data when required to do so by Mexican local laws, tax authorities, law enforcement agencies, or other authorized government regulators, to fulfill our legal reporting, data retention, and compliance responsibilities.
  6. ‌To protect vital public interests‌: In the rare event of an emergency where your personal safety or the safety of other people is at risk, we may process your personal data to take immediate protective action.

5. Data Storage & Security Protection Measures

We fully comply with Mexico’s Ley de Protección de Datos Personales data localization requirements, and all user personal data related to order processing, customer information, and transaction records is primarily stored on certified, secure servers located within Mexican national territory. We will never transfer your personal data to jurisdictions without adequate data protection standards unless we obtain your separate, explicit written consent, and complete all mandatory legal notification procedures required by local data regulators.

We implement strict, multi-layered technical and organizational security measures to ensure that your personal data is fully protected from unauthorized access, accidental loss, tampering, leakage, or destruction. These protection measures include:

  • Industry-standard 256-bit end-to-end encryption for all data transmitted between your browser and our website, and full encryption for all stored sensitive personal information including payment details
  • Regular automatic off-site encrypted data backups, with strict access controls that limit access to backup systems only to pre-approved senior security administrators
  • Regular third-party independent security audits, and full annual penetration testing of our platform systems to identify and patch any potential security vulnerabilities
  • Strict internal data access permission control: only a very limited number of authorized employees who require access to your data to process your order or answer your support ticket can access your personal information, and all of our staff are bound by formal confidentiality agreements that impose strict penalties for any unauthorized data disclosure
  • A formal data breach emergency response plan that is tested quarterly. In the extremely unlikely event that a personal data security incident occurs, we will immediately notify all affected users and the relevant Mexican data protection authority within 72 hours after we confirm the nature and scope of the breach, in full compliance with regulatory requirements.

We will only retain your personal information for the minimum period that is strictly necessary to achieve the original stated processing purpose. Once the storage period expires, we will permanently delete or fully anonymize your personal data so that it can no longer be linked back to your specific identity. For example: we will retain your order transaction data for the full 5-year period required by Mexican local tax and commercial regulations, after which we will fully delete or anonymize this data. If you choose to permanently delete your user account, we will remove all your personal profile data from our active systems within 15 working days, in line with your right to erasure (“right to be forgotten”).

6. Sharing Your Personal Information with Third Parties

We will never sell, rent, or trade your personal information to any unrelated third parties for their marketing or commercial purposes, under any circumstances. We only share your limited necessary personal data with external third parties in the following very limited scenarios, and all data sharing activities are fully compliant with all applicable data protection laws:

  • Sharing with trusted service providers who act as our data processors: We share only the absolute minimum required information with our pre-vetted payment processors, shipping logistics partners, cloud hosting service providers, and customer support tool vendors, solely for the purpose of them completing their assigned service tasks on our behalf. We have signed formal, legally binding data processing agreements with every one of these third-party service providers, which strictly require them to protect your personal information to the same high security standards that we follow, and prohibit them from processing your data for any of their own independent commercial purposes.
  • Sharing required by legal mandate: We may disclose your personal information if we receive a legally valid court order, official regulatory request, or formal law enforcement summons that requires us to turn over the data, and we will only disclose the exact specific scope of data that is explicitly required by that legal document.
  • Sharing with your separate explicit consent: In any other scenario that is not listed above, we will always ask for your separate, explicit opt-in approval before we share any of your personal information with an external third party, and you have the full right to withdraw this permission at any time.

7. Your Rights Over Your Personal Information

Under Mexico’s Ley de Protección de Datos Personales and all applicable global data protection regulations, you hold full, enforceable rights over the personal data that we hold about you. You can exercise any of the following rights at any time, completely free of charge, by sending a simple request to our dedicated privacy team at [email protected], or by contacting us via our listed telephone number or physical mailing address:

  1. ‌Right of Access‌: You can request a full, clear copy of all personal information that we currently hold related to your account and activity on our platform, free of charge. We will deliver this data to you in a structured, commonly used machine-readable format within 15 working days after we verify your identity.
  2. ‌Right to Rectification‌: If you notice that any of your personal information stored on our systems is inaccurate, incomplete, or outdated, you can submit a request for us to correct and update this data immediately. For example, if you move to a new delivery address, you can update this information directly in your user account settings, or contact our support team to help you make the change.
  3. ‌Right to Erasure (“Right to be Forgotten”)‌: You can request that we permanently delete all of your personal information from our active systems, if the data is no longer necessary for the original purpose we collected it for, or if you choose to withdraw your previously given consent to our data processing activities. We will process your request promptly, subject only to the limited exceptions that apply when we are legally required to retain certain transaction records to comply with local tax or commercial regulatory obligations.
  4. ‌Right to Restriction of Processing‌: You have the right to request that we temporarily pause the processing of your personal information under specific circumstances, for example if you contest the accuracy of the data we hold, or if you have objected to our legitimate interest based processing activities, while we complete our formal investigation into your request.
  5. ‌Right to Data Portability‌: You can request that we transfer the personal data that you have provided to us directly to another data controller of your choice, in a standard interoperable format, where this is technically feasible.
  6. ‌Right to Object‌: You can object to our processing of your personal data that is based on our legitimate business interests, at any time, for reasons related to your specific personal situation. If you object to processing for direct marketing purposes, we will immediately stop all marketing communications to your contact information, with no further questions asked.
  7. ‌Right to Withdraw Consent‌: You can withdraw any consent that you previously gave us for processing your sensitive personal information, or for any processing activity that relies on your consent as its legal basis, at any time. Withdrawing your consent will not affect the lawfulness of any processing activities we completed before your withdrawal request was submitted.

When you submit a rights request, we will first complete a simple identity verification process to make sure that the person making the request is the legitimate owner of the related user account, to prevent unauthorized third parties from accessing or modifying your personal data. We will never charge any administrative fee for processing your rights request, unless your request is clearly excessive, repetitive, or manifestly unfounded, in which case we may charge a reasonable administrative fee to cover our processing costs. If for any reason we are unable to fully fulfill your request, we will provide you with a clear written explanation for our decision within the statutory processing timeframe. You also hold the full right to submit a formal complaint related to our data processing practices to the Mexican national data protection authority, at any time if you believe that we have not properly respected your legal privacy rights.

8. Updates to This Privacy Policy

We may occasionally make minor updates or modifications to this Privacy Policy to reflect changes in our internal operational processes, new regulatory requirements, or new feature launches on our fitness gear e-commerce platform. Whenever we make any material changes to this policy, we will clearly post a prominent notification on the homepage of www.innovasportmex.com, and display the new revised policy with the updated effective date at the top of the document. For any changes that significantly expand the scope of data processing activities we carry out, we will obtain your separate explicit consent before the new policy terms go into effect. We encourage you to review this Privacy Policy periodically whenever you visit our platform, to stay informed about how we are protecting your personal information.

9. Contact Information for Privacy Inquiries

If you have any questions, concerns, or feedback about this Privacy Policy, or any aspect of how we manage and protect your personal data while you shop for compact fitness tools on our platform, you can contact our dedicated data protection team at any time:

  • Send an email to our dedicated privacy inbox at [email protected]. We will respond to your inquiry within 3 working days.
  • Call our business telephone number at +52 81 8378 1295 during our normal business hours, 9:00 AM to 6:00 PM Central Mexico Time, Monday to Friday.
  • Send a formal written letter to our physical business address: Av. Humberto Lobo 540 A, Col. Del Valle, San Pedro Garza García, Nuevo León, 66220, Mexico.